Tradition Meets Innovation: The Latest Edition of GG Magazine

Engel & Völkers is thrilled to present the latest edition of GG Magazine, which delves into the compelling theme of "Tradition and Innovation." In this issue, readers will discover captivating stories of individuals and brands that masterfully blend heritage with modern advancements, creating exceptional results. From fashion to hospitality, and from engineering to real estate, these stories offer an inspiring look at how the past can inform and enhance the future.

One such story features Toni Garrn, the renowned German supermodel, who is now making a name for herself in the world of sustainable fashion. Garrn’s new venture, Super Flea Market, is a platform dedicated to preloved luxury fashion, with a twist—50-90% of the proceeds go to charitable organizations through her NGO partner network. Super Flea Market isn't just a marketplace; it’s a movement that promotes conscious consumerism while making a meaningful impact. Garrn’s platform also features exclusive celebrity items, including the famous Gianvito Rossi sandals worn by Beyoncé, combining luxury with philanthropy in a truly innovative way.

In hospitality, the Oetker Collection, famous for its iconic luxury hotels, is another standout in the issue. With roots dating back to 1893, the Oetker family has built a global legacy of excellence in the hospitality industry. Properties like Eden Rock in St. Barths and La Palma in Capri are celebrated not only for their luxurious amenities but for the rich heritage they preserve. The Oetker Collection's dedication to creating unforgettable guest experiences while maintaining historical authenticity sets it apart as a symbol of true luxury. As Timo Grünert, CEO of Oetker Collection, notes, “Our hotels are about more than just luxury; they are about creating lasting memories for our guests, with a touch of timeless elegance.”

Another highlight is the story of Ulrich Schmid-Maybach, the great-grandson of automotive pioneer Wilhelm Maybach. Ulrich is carrying on the family legacy through the Wilhelm & Karl Maybach Foundation, which is dedicated to mentoring the next generation of innovators. The Foundation’s deeply personal approach to mentorship reflects the Maybach tradition of excellence and innovation. Ulrich's efforts ensure that the values of precision, creativity, and bold thinking continue to thrive in today’s world.

The issue also explores the significance of the “Made in Germany” label, a global symbol of quality and precision that has propelled German brands to international prominence. As Christian Völkers, Founder of Engel & Völkers, emphasizes, “Our services, much like the products labeled ‘Made in Germany,’ are systematic, standardized in quality, and extremely client-oriented.” This pursuit of perfection is at the heart of many of the success stories in the magazine, where meticulous attention to detail sets German craftsmanship apart.

From Toni Garrn’s innovative fashion platform to the timeless elegance of the Oetker Collection, and the legacy of mentorship carried forward by Ulrich Schmid-Maybach, this edition of GG Magazine reminds us of the enduring power of tradition and innovation. Whether in fashion, hospitality, or engineering, these stories inspire us to take the best from the past and apply it to create a better, more thoughtful future.