What Really Happens at The Star’s Christmas Extravaganza?

Holiday magic is arriving in Frisco and you’re invited. At The Star in Frisco (yes, that iconic campus of the Dallas Cowboys), the annual tree lighting and gameday-style celebration known as the Cowboys Christmas Extravaganza is back and bigger than ever.

Here are the details to watch for:

• Dates & time: Every Friday and Saturday at 6:00 p.m. from November 21 through December 20 at Tostitos Championship Plaza.

• Cost: Free event, open to everyone. Parking onsite is free too.

• What’s happening:

  • A dazzling performance by the Dallas Cowboys Cheerleaders.

  • 67-foot LED Christmas tree, an unforgettable Frisco photogenic moment.

  • Gameday energy meets yuletide spirit: rhythm and blues from the Cowboys-themed band, the Rookie Squad, their team mascot Rowdy, and a guest appearance by Santa.

  • A light show, music, pyro effects, all culminating in the tree lighting timed into the show.

Pro tip for attending

• Arrive early to get good viewing space in the Plaza.

• Dress warmly, outdoor event in late November/December.

• Bring your camera or smartphone, not just for the tree but for those candid moments of joy and community.

• Make it part of your evening: schedule dinner or a stroll in The Star District’s shopping area afterward.

• If you’ve got kids or families visiting, it’s a great way to show them the local energy and why Frisco is more than a set of bricks—it’s a community in motion.

Final thought

This event offers a snapshot of the high-energy, high-amenity life here. Even if you attend just for fun, you’ll come away with a deeper appreciation of the local momentum.

P.S. When you’re ready to move. I’d love the opportunity to earn your business by showing you what I’m doing to get my clients’ homes sold for the highest price possible while lowering the stress and anxiety of the big life event.